Interior shot of Amazon rainforest
© Greg Armfield / WWF-UK

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We’re all in a race to bring our world back to life. And it’s a race we can still win.
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Right now, our world needs our help like never before. Nature is in freefall: we’re destroying our forests, polluting our rivers and oceans, and causing devastating changes to the climate. WWF’s Living Planet Report shows average population sizes of wildlife have declined by 69% since 1970. Protecting what’s left is not enough – we’re now in a race to restore the natural world and prevent catastrophic climate change before it’s too late. And it’s a race we can still win. There is hope. Donate to WWF and together, we can bring our world back to life


How your donation can help

Our vision is that by 2030, the natural world's vital signs will be improving and we'll have halted the loss of nature, and your donation will be helping us to achieve this. All funds go to where it is needed the most such as:

  • Funding AI technology This allows us to monitor changes to vital habitats and ecosystems in real time to help inform our teams in the local area
  • Restoring and protecting vital habitats We're working with Indigenous Peoples and local communities to protect their forest homes which are facing threats such as mining, deforestation, and fires.
  • Tackling climate change We've planted over 65,000 native trees in Yorkshire which will help capture excess carbon in the atmosphere here in the UK.
  • Continuing to put pressure on our UK Government We want our government to keep their promises to solve the nature and climate crisis which they are in real danger of breaking.

Monkey sitting in tree


We're restoring our natural world

WWF have been protecting nature’s wonders for more than 60 years and now we’re leading the way not just to protect our natural world, but to restore it. To achieve the ambitious impacts we need to have, we put our supporters at the centre of all we do – to encourage them to act with us, because everything we do relies on their incredible generosity. We’re also working globally with governments, companies, communities and others who have the will to act and the power to transform our world. With your help, we can set nature on the road to recovery.

Looking up tree trunk towards Amazon canopy, near Cerro Azul. Guaviare, Colombia
© camilodiazphotography / WWF Colombia / WWF-UK

Other ways to donate

Donate over the phone. Give us a call on 0800 035 5929 and a member of our friendly supporter care team would be happy to help discuss the options and help you make a donation.