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For wildlife, for nature, for people.

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Wildlife is disappearing, our forests are being ravaged, our rivers and oceans are choking. This can't go on.

This is on us - all of us.

In every moment of every day, there's a choice to be made. Are you for your world, or against it?

Join WWF today

Campaign with us

You can help call on world leaders to come together, agree and act to protect nature – and do more to limit climate change.

Conserving wildlife

You can protect life on Earth. Tigers, elephants, whales and many more species are only just hanging on. The places where they live need protecting.

Eating sustainably

You can help fix our unsustainable food system so everyone can eat without destroying our planet.

Working with businesses

You can help persuade businesses to innovate and make products that don’t cost us our future. Time is short, but we have the solutions – it can be done.

Protecting UK Nature

Numbers of hedgehogs, birds, butterflies and bees have plummeted and we are now one of the most nature-depleted countries in the world. Since the 1970s, 56% of wildlife in the UK has declined.

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Members' Pack

An introduction to WWF and the incredible work that you’ll be funding.

Action magazine

We'll keep you regularly updated on our work and how your support is helping, including three issues a year of our exclusive members magazine - Action

Panda pin badge

To wear with pride and show your commitment to protecting our planet.

Make a donation

We promise to spend your money wisely.

Adopt an animal

Help protect iconic species by adopting an animal with WWF today.