What you will support
Delivering the change needed
By being part of the 2030 Circle collective, you will help fund a targeted portfolio of WWF projects around the world, chosen by our science experts for their reach and impact on climate, nature and communities.
With your support, we can deliver the change needed to help set our planet on a pathway to recovery.

The four vital programmes
- Forests: Combat deforestation and restore forest landscapes.
- East Africa’s Savannahs: Protect key species while empowering local communities.
- Illegal Wildlife Trade: Tackle poaching and trafficking and push for stronger laws.
- UK Nature: Restore nature to fight climate change, support communities, and boost wellbeing.

Your unique journey with WWF
As a 2030 Circle member with a dedicated point of contact, you’ll enjoy a tailored journey with us that brings you closer to the work you are funding and closer to other like-minded people.
You’ll have the opportunity to engage with our WWF experts at exclusive events, and we'll keep you updated through our first-look content and field reports.
With your consent, we'll recognise your support in our annual impact report.
If you would like to discuss your 2030 Circle membership, please contact Katie Pearson at 2030circle@wwf.org.uk.

Gift Aid
Gift Aid is a scheme which allows charities such as WWF-UK to reclaim basic rate tax paid on any money donated to them by UK taxpayers. This means we can claim an extra 25p for every £1 you give.
If you pay a higher rate tax, you can also claim the difference between the higher rate of tax (40%) and the basic rate (20%) on the total (gross) value of your donation.
For more information on claiming back higher rate tax please visit the HMRC website.
Other ways to give
Did you know you can also join the 2030 Circle by making a gift through a DAF, charitable trust, payroll giving scheme or donating shares.
There are different ways for philanthropic donors to support WWF and create lasting conservation impact. If you want to support a specific WWF project with a high-impact gift of more than £25,000 you can speak to our Philanthropy team directly.