Profile of a black rhinoceros in Namibia
© Richard Barrett / WWF-UK

Adopt a Rhino

Relentless poaching for their horns and loss of their natural habitats, has led to a catastrophic fall in black rhino numbers. The current poaching crisis in Africa is now so serious that authorities have stopped publicising the location of black rhinos for security reasons. 

Your adoptions will help protect rhinos in Africa and help fund our other vital work around the world. When you choose an animal adoption, you are supporting both your chosen animals as well as wider work to help bring our world back to life.

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Prefer a one-off payment ?

Your Adoption Really Helps

Animal adoptions like yours give a huge boost to our work. They not only help fund anti-poaching patrols and our work to stop the illegal trade in rhino horn but also fund our other vital work around the world.

Adopt a rhino and receive

Cuddly Toy

An optional soft toy to love forever. Toy may vary from image shown.

Welcome Pack

Choose between our standard welcome pack or a pack created for children under 12.

Regular Updates

We'll keep you updated on how you're supporting our vital work including sending your adoption updates three times a year.

Certificate and background

Get a personalised adoption certificate and a lovely rhino video call background.

Africa is home to both black and white rhinos, though these names are misleading, based on a mistranslation; both are actually grey. Rhino adoptions also help Asian rhinos. The Javan rhino is the most threatened rhino species with only around 72 left.

Map graphic detailing rhino habitat ranges

Threats that rhinos face



Two African rhinos are killed by poaching every day; around 60 a month.

Side profile silhouette graphic of a rhino walking to the right


Asian rhinos are threatened by the loss of their forest, grassland and marshland habitat – mainly due to logging and expanding agriculture.

Silhouette of a man standing


The recent surge in rhino poaching is fuelled by the increasing demand for rhino horn in Vietnam where it's seen as a symbol of status and wealth.

Round icon with text reading 2 Rhinos Killed Every Day By Poachers In Africa


In southern Africa, droughts are likely to increase which will affect the region's biodiversity.

How We Can Help

We’ve been involved in helping rhinos in Africa since our inception in 1961. We’re supporting anti-poaching measures in rhino habitats and encouraging the pursuit, capture and prosecution of the organised criminal gangs smuggling rhino horn. We also work with TRAFFIC (the wildlife trade monitoring network) to reduce consumer demand for rhino horn.

We’re also working with local communities to help them make an income from their natural resources, including from ecotourism.

Your adoption and support will help us:

  • support vital conservation work throughout key rhino range
  • support effective anti-poaching measures
  • reduce consumer demand for rhino horn
  • fund our other essential work around the world

Rhino close up

Black rhinos have two horns. The front horn is larger - typically around 50cm long, but can grow up to 1.3m!

Last minute gift?

Letter thanking supporter for adopting a rhino with WWF
Adopt a rhino as a last minute gift! You can print or email a personalised gift certificate online to give on the day.

Free delivery

We offer free delivery but ask you to consider helping to cover postage with an optional £3 donation taken at checkout. This means more of your gift can go towards supporting your adoption animal and our wider work.

Your pack will be sent within 2-3 working days - but allow up to 5 working days for it to arrive.

Rhino adoption FAQs

Yes, you can adopt a rhino with WWF. Donations from rhino adoptions go both directly to support rhinos, as well as to fund our wider work to protect nature and our planet. Adoptions are symbolic for donating and supporting our conservation work with different species. By adopting a rhinos, you will be supporting a whole group of rhinos, rather than one individual.

You can adopt a rhino with WWF from just £3 a month if you pay via Direct Debit, or with a minimum one-off payment of £36. To adopt a rhino with WWF, select your donation amount on the widget, click 'Adopt Now' and then complete your donation via our secure online checkout. 

You can adopt a rhino with WWF from just £3 a month via Direct Debit, or from just £36 via a one-off payment. Your money could go further if you pay by Direct Debit as this supports our long-term planning and helps keep our administration costs down.

When you adopt a rhino with WWF, 50% of your donation will fund programs of work that directly support rhinos while the remaining 50% will fund other projects that need it most. After adopting a rhino you'll receive a welcome pack including an optional toy and note from the WWF team welcoming you on board. We'll keep you updated on how you're supporting our vital work by sending you three adoption updates a year. 

Rhino adoptions help us; support anti-poaching measures in rhino habitats and reduce consumer demand for rhino horn.

Black rhinos are considered critically endangered - 96% of the population was lost between 1970-1992 to wide-scale poaching.