Nowhere to hide

The impacts of wildfires can be seen and felt – wherever you are in the world. As global temperatures rise due to deforestation and climate change, Amazon wildfires are on the increase too. Their impact is devastating to local communities and vulnerable rainforest wildlife. Every square kilometre that burns pushes the region ever closer to its tipping point. The statistics paint a desperately worrying picture. But if we can successfully fund and launch NATURE Impacts, it will give us all the power to demand action.

We have already lost ~17% of the Amazon rainforest. We could reach an irreversible tipping point if just 20–25% of the Amazon rainforest is destroyed. Every area that’s cleared for human activity, such as soy farming, shrinks habitats and threatens the very future of the region itself. Its loss would have devastating consequences for people, biodiversity and the global climate. NATURE Impacts will identify national priorities to ensure that resources are effectively allocated to maximise the impact of conservation efforts.

When we lose animal and plant species our ecosystems can no longer function as they should. They become more susceptible to fire, pollution and climate change. And we lose the ecosystem benefits we need for survival, from food and clean water to carbon storage for a stable climate. With your help, NATURE Impacts will become a powerful tool which you can access to monitor biodiversity status and advocate for environmental policy changes. Helping us all to hold those in power accountable and show them how best to drive coordinated positive action towards halting nature loss.

NATURE Impacts will be a free website that anyone in the world can access. With an interactive dashboard that allows you to select a country and see comprehensive data on its nature recovery actions, commitments and biodiversity status. What’s really exciting is that it will also recommend priority actions countries can take for maximum positive impact. Giving governments, civil society, and businesses solutions to environmental challenges will drive coordinated positive action towards biodiversity goals and recovery.

NATURE Impacts is a joint-funded collaboration between WWF-UK and the Nature Positive Team at Oxford University. With their technical development support, we have some of the world’s best academic minds helping create the platform. At WWF we’re uniquely well placed to bring our world back to life. We’ve been protecting nature’s wonders for more than 60 years. And now we’re leading the way not just to protect our natural world but to restore it, but we cannot do it without you.

We’re due to announce NATURE Impacts at COP30 in Brazil later this year. But to develop the platform and show its true potential to world leaders, we need your help. Before launch, we need to make sure NATURE Impacts is properly developed and tested. Phase 1. We’ll develop a trial platform with pilot data and present this to global leaders at COP30.Phase 2. We’ll finish building the tool and populate its data at the national level by COP31.Phase 3. We’ll create a dynamic platform that can be accessed for free, worldwide by 2030.