The Amazon is under siege. Widespread deforestation and deliberate fires are causing devastation for the people and wildlife who live there.

Protecting the Amazon is about more than just saving a forest. As well as being an irreplaceable home for wildlife, Indigenous peoples and local communities, the Amazon plays a crucial role in our planet’s health and for the future survival of us all. 

When parts of the Amazon are destroyed, this affects the whole world – our one shared home. 

Every hectare of the Amazon that is destroyed pushes the rainforest closer to collapse. And if we lose the Amazon, we lose the fight against climate change.  Some scientists estimate that if we lose another 5% of the Amazon, it will trigger an irreversible ‘tipping point’. Passing this tipping point could stop the Amazon’s ability to recycle water. This would transform large parts of it from a resilient, moist rainforest into a dry, degraded savannah, which could lock in dangerous climate change worldwide as carbon is released.

Indigenous peoples and local communities are at the forefront of protecting the Amazon. But they are finding it increasingly tough to cope with the pressures of land grabbing, fires, deforestation, illegal mining, and most recently Covid-19.  

Increasing threats


Deforestation in the Amazon is increasing, with an area of rainforest roughly the size of a football pitch being destroyed every 12 seconds. This deforestation is driven by cattle ranching, large-scale agriculture, road and hydropower infrastructure, mining and logging.   

Fires are being started illegally to clear land. In 2020, Brazil had the largest number of fires in a decade and scientists are warning that this summer could be another disastrous year for fires. We must act now to stop this.


Uru Eu Eau Wau

Indigenous peoples and local communities are vital guardians of the Amazon.  However, the Brazilian government is currently proposing new laws that threaten the Amazon and the Indigenous peoples who have lived there for thousands of years. Encouraged by the actions of the Brazilian government, illegal invaders are snatching more and more land from protected areas and Indigenous territories. 

Right now, those at the forefront of protecting the Amazon need your support, more than ever. 

Please Donate To Our Appeal

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See The Impact

View of Treetops in the Amazon
Aerial View of Amazon Fires

How We Will Help

At WWF we’re committed to working with partners, Indigenous peoples, and local communities to protect the Amazon and its wildlife for future generations. Your donation will make a huge difference right now to: 

  • Support nature defenders such as Indigenous communities to monitor and defend their territories and uphold their land rights 

  • Assist local groups to monitor and combat fires and deforestation

  • Monitor and protect priority wildlife populations and habitats 

  • Campaign for an immediate end to deforestation and illegal mining in the Amazon 

  • Support the creation of sustainable livelihoods in the Amazon 

With your help, there’s still time to save the Amazon and stop catastrophic climate change. Please donate today.  


  • Donate £12
    could help purchase
    a protective helmet for emergency fire brigades
    who are at the forefront of tackling Amazon fires
  • Donate £35
    could help support
    Indigenous communities to develop campaigns
    to raise awareness of illegal land invasions
  • Donate £80
    could help buy
    a camera trap
    to support the monitoring of priority wildlife populations such as jaguars
  • Donate £100
    could help fund
    workshops with Indigenous peoples and local communities
    to ensure their voices are included in national policy decisions