Become a Guardian - Help Protect Endangered Species

Join our community of passionate supporters making a significant difference for our world. Funding urgent conservation projects that protect endangered species, restore habitats, and tackle the climate and nature crisis.

Who are the WWF Guardians?

Guardians are dedicated individuals who want to go further for nature. By contributing £1,000 or more, you’ll directly support restricted projects, ensuring your generosity creates measurable impact where it’s needed most.

"We need urgent action to protect and restore nature around the world. WWF's Guardians provide vital funds to help safeguard the wildlife we all love so much and protect the places where it lives. We are enormously grateful for their support."

Tanya Steele | Chief Executive, WWF-UK

humpback whales in a heat run — © Tony Wu / naturepl.com / WWF

Why we need Guardians

Nature is disappearing at an alarming rate. Wildlife populations have declined by 73% in the past 50 years, and our world is approaching dangerous tipping points. These changes can be sudden, irreversible, and catastrophic for people and nature.

But it’s not too late. Together, we can restore balance. As a Guardian, you’ll play a pivotal role in tackling the root causes of nature loss and creating a sustainable future where both people and wildlife thrive.

JOIN TODAY

Flanged male sumatran orangutan in a tree — © naturepl.com / Maxime Aliaga / WWF

What You’ll Receive as a Guardian

By joining the Guardians, you will join a community of like-minded supporters. Each year, in the spring you’ll receive a bespoke Guardian appeal showcasing a specific conservation project in need of urgent funding.

We will keep you connected through bi-annual updates showing the tangible difference your support has enabled.

From time to time, you may also be invited to exclusive events to hear from WWF experts about the impact of your support and our wider conservation work.

jaguar hunting along river — © naturepl.com / Andy Rouse / WWF

a giant panda sat amongst foliage eating some bamboo — © naturepl.com / Lynn M. Stone / WWF

"a chance to be involved in special projects"

“It is always good to donate to the Guardian appeal. It's a chance to be involved in special projects to help save our planet. Each year the project focus is on a different part of the world that needs our help. The Guardian appeals highlight the issues involved and make us more aware of what needs to be done to help save our planet. It is good to be part of a process that helps local people save their wild.”

Chris Lassam | WWF Guardian

How to Join the Guardians

Take the next step to help bring our world back to life. Join today or register your interest.

Guardian Impact

See how Guardians are making a lasting difference

Bengal tiger tigress with two cubes walking — © Andy Rouse / naturepl.com / WWF

2025 - Restoring the Roar to Achanakmar

Guardians are helping protect tigers across Central India. Through restoring ‘Achanakmar’, a vital tiger stronghold, protecting wildlife corridors between reserves, supporting sustainable livelihoods and reducing human-wildlife conflict. Excitingly, the latest survey results show there are now 10 mature tigers living in Achanakmar reserve – double what we previously estimated. And with three breeding females raising cubs in the reserve, our ongoing conservation efforts are critical to their future.

Aerial view of deforestation of the Amazon rainforest — © Andre Dib / WWF-Brazil

2024 – Amazon: Tipping Point or Turning Point?

Guardian support has helped halt deforestation, conserve 80% of the Amazon, curb gold mining, and protect Indigenous communities. Guardians enabled monitoring of 1,450 sq km of forest and the training of 250 ranchers in regenerative farming whilst also supporting research to reconnect jaguar habitat. During devastating fires, their funding equipped local brigades and provided emergency supplies, helping communities and wildlife recover. Together, we’re making a real difference.

African elephant herd drinkingfrom waterhole — © naturepl.com / Guy Edwardes / WWF

2023 – Ruvuma: Helping People and Nature Flourish

Guardians have driven vital conservation progress across Tanzania and Mozambique. Their support has helped train 50 Village Game Scouts and increase species monitoring, contributing to a 72% reduction in poaching incidents since 2020. As well as enabling the plantation of 160,000 seedlings and securing 6,563 hectares of forest. Funds have also strengthened Rapid Response Teams and community initiatives that reduce human–wildlife conflict and help prevent retaliatory killings.

BECOME A GUARDIAN TODAY

As a Guardian, you will play a pivotal role in addressing some of the most pressing environmental challenges we face by supporting an annual appeal. You will join a community of like-minded supporters and receive exclusive updates on the impact of your support.

Become a WWF Guardian today by supporting our current appeal and help bring our world back to life.

JOIN NOW

A male African lion siting in tall grass gazing at the distance — © Richard Barrett / WWF-UK

Guardians FAQs

How can I get in touch with you?

You can contact us anytime regarding your Guardian support on guardians@wwf.org.uk or call our Supporter Care team on 0800 038 1030.

How will I receive Guardian communications?

The appeal and bi-annual updates will be posted to you as part of our product promise; you may also receive a digital version via email. All other WWF communications will be sent to you based on your given contact preferences.

How do the Guardian appeals work if I give by Direct Debit?

If you give via direct debit your support will be automatically transferred each year to the latest appeal, you’ll still receive the appeal pack to inform you of how your support will be helping this year and give you the option to increase your support or opt out.

What will by donation help fund?

Your donation will be restricted to current annual appeal however if the appeal raises more than is needed, funds may support other vital work – wherever the need is greatest.

What do I do if I want to increase or decrease by Direct Debit?

You can contact us anytime regarding changing your Direct Debit by calling our Supporter Care team on 0800 038 1030.

I can’t donate £1,000+, but I still want to help. Can I still donate?

Absolutely - every donation, of any amount, is deeply appreciated. Donations under £1,000 won’t qualify for WWF Guardian status or the additional Guardian benefits, but your support still plays a vital role in protecting our planet.

Become a WWF Guardian