Land For Life - Donate Today

Urgent help needed for people and wildlife in East Africa.



The Maasai people of Kenya and Tanzania are the guardians of some of the world’s most iconic wildlife, including elephants and lions. They urgently need our support. Please donate to Land for Life today.

By donating to our Land for Life project today, you can support community-led solutions to help people and wildlife coexist and thrive. Right now, the Maasai communities in Kenya and Tanzania, are finding it increasingly tough to cope with the pressures of poverty, habitat loss, climate change and now Covid-19. With their landscape changing, and their ecotourism income on hold, they and the wildlife that call this land home need help, fast.

Double your impact. Donate before 2 February 2021 and the UK government will match all public donations to support our Land for Life appeal, up to £2m.

Elephants at Waterhole

For wildlife to thrive we must protect their habitat. For conservation to be successful, local people must have secure livelihoods and be able to benefit from living alongside wildlife. Land for Life will work with and support more than 27,000 people in southern Kenya and northern Tanzania.

Your donation will help to:

  • Support sustainable community enterprises to improve livelihoods and reduce poverty

  • Maintain and develop healthy landscapes for people and wildlife to thrive

  • Support communities to protect wildlife such as elephants and lions

  • Reduce conflict between people and wildlife to achieve a safe home for all

Beekeeping Kenya

Land for Life focuses on a vast cross-boundary area of east Africa that has many vital wildlife corridors allowing elephants, lions, leopards, wild dogs, wildebeest and other animals to safely move around and follow traditional migration routes.

The Maasai people are the guardians of this important wildlife and they urgently need our support. Please donate to Land for Life today.




Male Lion Masaai Mara

The Maasai people have lived successfully alongside wildlife such as elephants and lions for centuries. But the land around them is changing – under pressure from privatisation, growing human population, poorly planned development and expanding agriculture.

Fences and roads are increasing habitat fragmentation in landscapes across southern Kenya and northern Tanzania. The destruction and loss of grasslands, forests and freshwater habitats has brought new problems. With less land to share, there’s more conflict between people and wild animals – which often doesn’t end well.

Masai Goat Herder

Poverty is common in this region. Climate change, and now most recently Covid-19, is making lives and livelihoods even more precarious. Communities who had put so much effort into sustainable ecotourism projects have seen them all but collapse in 2020. Many people face food shortages. In the struggle to earn a living some have been resorting to unsustainable activities, such as wildlife poaching or cutting down trees for fuelwood.

The Maasai need urgent assistance, as does the wildlife in their care. That’s where our Land for Life project comes in.


Masaai Man & Zebras

Our Land for Life project will be led by WWF-Kenya and WWF-Tanzania in collaboration with local communities, together with African People & Wildlife and the South Rift Association of Landowners (SORALO) – our key partners who have worked in the region for many years.

By supporting Land for Life you can help people improve their livelihoods while protecting the elephants, lions and other animals they share their home with.

Double Your Gift Today

For further information please visit our FAQ page

  • Donate £10
    could be double to £20 to help develop
    wildlife friendly, sustainable livelihoods,
    such as beekeeping associations.
  • Donate £20
    could be doubled to £40 to help
    select, train and equip more community scouts
    to protect animals such as lions and tackle the illegal wildlife trade.
  • Donate £50
    could be doubled to £100 to support our work with communities to
    sustainably manage forests and rangelands
    ensuring space and connectivity for elephants and other wildlife
  • Donate £100
    could be doubled to £200 to help
    reduce conflict between people and wildlife
    supporting communities with deterrent lights and reinforced livestock enclosures